Ohana Surf Shop is a family-owned and operated local South Florida surf shop. The challenge was to redesign the logo to create a more professional feel, while keeping the essence of the original logo. A total redesign of the logo allows the company to stand out from competitors, while remaining unique through its color palette and font selection. The previous logo conveyed a sense of relaxation and freedom common to surf products. The new logo encompasses these feelings and emotions, while creating a more professional look. The selected typeface, Alba, has strong descenders that mimic ocean waves and becomes vital to the brand's visuals. The use of bright, beachy colors for the logo symbol supports the brand's fun and relaxed aesthetic.
Final logo in color.
Final logo in black and white.
A billboard advertisement for the local shop in the town where it resides.